A new path begins here
AI-powered
outdoor adventures
Discover curated routes, plan end-to-end, and explore together with smart personalization and a vibrant community. Turning every journey - big or small -into new discoveries, insights, and life-changing moments.
PROBLEM & OPPORTUNITY
Why Outdoor Exploration Needs a Rethink
Overloaded and outdated tools
Tourists, families with kids, and weekend explorers face the same problem: most outdoor apps are overloaded with messy maps and outdated routes. Safe, child-friendly, or beginner options are almost impossible to find.
Overloaded and outdated tools
Tourists, families with kids, and weekend explorers face the same problem: most outdoor apps are overloaded with messy maps and outdated routes. Safe, child-friendly, or beginner options are almost impossible to find.
Overloaded and outdated tools
Tourists, families with kids, and weekend explorers face the same problem: most outdoor apps are overloaded with messy maps and outdated routes. Safe, child-friendly, or beginner options are almost impossible to find.
Frustrating trip planning
Weather, safety tips, gear rentals, local insights - everything is scattered across dozens of sources. What should be an inspiring adventure turns into endless searches and wasted time.
Frustrating trip planning
Weather, safety tips, gear rentals, local insights - everything is scattered across dozens of sources. What should be an inspiring adventure turns into endless searches and wasted time.
Frustrating trip planning
Weather, safety tips, gear rentals, local insights - everything is scattered across dozens of sources. What should be an inspiring adventure turns into endless searches and wasted time.
Untapped market potential
The outdoor recreation industry is booming, driven by AI, wellness, and eco-tourism trends yet no major player offers a fully personalised and localised planning experience.
Untapped market potential
The outdoor recreation industry is booming, driven by AI, wellness, and eco-tourism trends yet no major player offers a fully personalised and localised planning experience.
Untapped market potential
The outdoor recreation industry is booming, driven by AI, wellness, and eco-tourism trends yet no major player offers a fully personalised and localised planning experience.
SOLUTIONS
One App. Every Step Covered.
Curated routes
Handpicked and verified trails with clear descriptions, unique spots, and local insights you won’t find on public maps.
Curated routes
Handpicked and verified trails with clear descriptions, unique spots, and local insights you won’t find on public maps.
Curated routes
Handpicked and verified trails with clear descriptions, unique spots, and local insights you won’t find on public maps.
AI Assistant
Tell the assistant what kind of trip you want a short walk, a family-friendly hike, or a mountain adventure and get tailored route suggestions instantly.
AI Assistant
Tell the assistant what kind of trip you want a short walk, a family-friendly hike, or a mountain adventure and get tailored route suggestions instantly.
AI Assistant
Tell the assistant what kind of trip you want a short walk, a family-friendly hike, or a mountain adventure and get tailored route suggestions instantly.
Seamless planning experience
Browse, choose, and start your trip with just a few taps, supported by visuals, tips, and real-time updates.
Seamless planning experience
Browse, choose, and start your trip with just a few taps, supported by visuals, tips, and real-time updates.
Seamless planning experience
Browse, choose, and start your trip with just a few taps, supported by visuals, tips, and real-time updates.
Weather & safety info
See detailed forecasts, trail conditions, and safety alerts for each point along your route all in one place.
Weather & safety info
See detailed forecasts, trail conditions, and safety alerts for each point along your route all in one place.
Weather & safety info
See detailed forecasts, trail conditions, and safety alerts for each point along your route all in one place.
User reviews
Read real feedback from other explorers before you go ratings, tips, and photos that help you choose the perfect trail.
User reviews
Read real feedback from other explorers before you go ratings, tips, and photos that help you choose the perfect trail.
User reviews
Read real feedback from other explorers before you go ratings, tips, and photos that help you choose the perfect trail.
MARKET POTENTIAL
$482B+ Outdoor Market Still Offline
Over two-thirds of the market remains fragmented and offline, creating a rare opportunity for a category-defining platform.
TAM: Global Outdoor Recreation
$482B
Statista, Global Wellness Institute, Grand View Research
SAM: Digital Outdoor
$130B+
(~27% of TAM)
Statista, Global Wellness Institute, Grand View Research
SOM: 3 years, Europe & North America focus
$15B
(~9% of SAM / 2.5% of TAM)
UNWTO, GlobalData, national tourism boards
The global outdoor recreation market (TAM) was $482 B in 2023 and is projected to reach $730 B by 2030 (6.8% CAGR), placing current (2024-2025) market size roughly in the $520-550 B range.
After reaching 1,000 users, we will expand into new markets - starting with Turkey, Greece, and Italy as fast-growing eco-tourism hubs (validation & early growth), and then scaling into major markets in Europe and ultimately the US (strategic scale).
BUSINESS MODEL
All-in-One Outdoor Revenue Platform
Unified B2C/B2B subscriptions, high-margin booking commissions, and brand partnerships powering the outdoor economy.
Subscriptions (B2C & B2B)
Core Revenue Stream
Unified Premium Plan - $30-50/year
Unified Premium Plan - $30-50/year
Unified Premium Plan - $30-50/year
Outdoor navigation (curated routes, offline maps, AI recommendations, safety tools).
Outdoor navigation (curated routes, offline maps, AI recommendations, safety tools).
Outdoor navigation (curated routes, offline maps, AI recommendations, safety tools).
Access to exclusive experiences and booking platform.
Access to exclusive experiences and booking platform.
Access to exclusive experiences and booking platform.
No booking commission - businesses simply pay the same annual subscription as regular users.
No booking commission - businesses simply pay the same annual subscription as regular users.
No booking commission - businesses simply pay the same annual subscription as regular users.
Includes listing in the catalog, targeted promotion, and access to analytics.
Includes listing in the catalog, targeted promotion, and access to analytics.
Includes listing in the catalog, targeted promotion, and access to analytics.
Bookings & Experiences
Commission on Add-On Services
Booking of gear rentals, outdoor attractions, and unique outdoor activities.
Booking of gear rentals, outdoor attractions, and unique outdoor activities.
Booking of gear rentals, outdoor attractions, and unique outdoor activities.
10-15% commission applies only to:
one-off add-on services,
one-off add-on services,
one-off add-on services,
special events,
special events,
special events,
high-margin premium activities, including unique outdoor events and tickets.
high-margin premium activities, including unique outdoor events and tickets.
high-margin premium activities, including unique outdoor events and tickets.
Additional Monetization Streams
Long-Term Growth
Branded collaborations with outdoor brands.
Branded collaborations with outdoor brands.
Branded collaborations with outdoor brands.
Paid promotional campaigns within the platform.
Paid promotional campaigns within the platform.
Paid promotional campaigns within the platform.
Future expansion: physical rental points in key cities (bikes, hiking equipment, water sports gear).
Future expansion: physical rental points in key cities (bikes, hiking equipment, water sports gear).
Future expansion: physical rental points in key cities (bikes, hiking equipment, water sports gear).
White-label integrations with tour operators and national tourism boards.
White-label integrations with tour operators and national tourism boards.
White-label integrations with tour operators and national tourism boards.
team
Meet the people building Veha
We’re hikers, coders, and map lovers creating the routes we’ve always wanted to use.
Strong expertise in AI, UX, Cartography, and Outdoor Exploration
Strong expertise in AI, UX, Cartography, and Outdoor Exploration
Our founding team combines years of experience in mobile development, mapping technologies, AI-driven solutions, and user experience design backed by a deep personal passion for outdoor adventures.
Pavel Pshunetov
Founder & CEO
Drives strategy, fundraising, marketing, and AI-powered product development. Built a 30,000+ member travel community from scratch, scaling it to $200K+ annual revenue with a sustainable model - now on a mission to build the next AI unicorn.
Pavel Pshunetov
Founder & CEO
Drives strategy, fundraising, marketing, and AI-powered product development. Built a 30,000+ member travel community from scratch, scaling it to $200K+ annual revenue with a sustainable model - now on a mission to build the next AI unicorn.
Pavel Pshunetov
Founder & CEO
Drives strategy, fundraising, marketing, and AI-powered product development. Built a 30,000+ member travel community from scratch, scaling it to $200K+ annual revenue with a sustainable model - now on a mission to build the next AI unicorn.
Sergey Zaporozhets
Co-founder & Operations Lead
Expert in operational efficiency, team leadership, and process optimization. 7+ years in logistics and project management, including international projects.
Sergey Zaporozhets
Co-founder & Operations Lead
Expert in operational efficiency, team leadership, and process optimization. 7+ years in logistics and project management, including international projects.
Sergey Zaporozhets
Co-founder & Operations Lead
Expert in operational efficiency, team leadership, and process optimization. 7+ years in logistics and project management, including international projects.
Petr Rebikov
Founding Engineer
Over 5 years in mobile development, with expertise in architecture, maps, analytics, and backend integrations. Led Flutter projects in New Zealand and Germany, shipping dozens of app features to market.
Petr Rebikov
Founding Engineer
Over 5 years in mobile development, with expertise in architecture, maps, analytics, and backend integrations. Led Flutter projects in New Zealand and Germany, shipping dozens of app features to market.
Petr Rebikov
Founding Engineer
Over 5 years in mobile development, with expertise in architecture, maps, analytics, and backend integrations. Led Flutter projects in New Zealand and Germany, shipping dozens of app features to market.
Lisa Pshunetova
Brand & Community Ambassador
Certified fitness coach with a strong background in wellness and healthy living. Lifestyle blogger with extensive collaboration history across influencer and PR industries. Inspires and connects audiences, builds trusted partnerships, and amplifies Veha’s brand presence through authentic storytelling and community engagement.
Lisa Pshunetova
Brand & Community Ambassador
Certified fitness coach with a strong background in wellness and healthy living. Lifestyle blogger with extensive collaboration history across influencer and PR industries. Inspires and connects audiences, builds trusted partnerships, and amplifies Veha’s brand presence through authentic storytelling and community engagement.
Lisa Pshunetova
Brand & Community Ambassador
Certified fitness coach with a strong background in wellness and healthy living. Lifestyle blogger with extensive collaboration history across influencer and PR industries. Inspires and connects audiences, builds trusted partnerships, and amplifies Veha’s brand presence through authentic storytelling and community engagement.
Almaz Zaripov
Product Designer
Digital Product Designer with broad experience in B2B, SaaS, and IoT specializing in complex, data-intensive interfaces across various domains. Passionate about outdoor activities, living near the Alps, and hiking with family every week.
Almaz Zaripov
Product Designer
Digital Product Designer with broad experience in B2B, SaaS, and IoT specializing in complex, data-intensive interfaces across various domains. Passionate about outdoor activities, living near the Alps, and hiking with family every week.
Almaz Zaripov
Product Designer
Digital Product Designer with broad experience in B2B, SaaS, and IoT specializing in complex, data-intensive interfaces across various domains. Passionate about outdoor activities, living near the Alps, and hiking with family every week.
NEXT STAGE
From MVP to Blitz-Scale
Steps:
1. September 2025 - MVP Launch
Outdoor navigation, bookings, and nature-based experiences in Georgia. Micro-Traction Goals: 3,000 users, 200 paid subscribers, CAC <$15.
1. September 2025 - MVP Launch
Outdoor navigation, bookings, and nature-based experiences in Georgia. Micro-Traction Goals: 3,000 users, 200 paid subscribers, CAC <$15.
1. September 2025 - MVP Launch
Outdoor navigation, bookings, and nature-based experiences in Georgia. Micro-Traction Goals: 3,000 users, 200 paid subscribers, CAC <$15.
2. Pre-Scaling Market Tests (Q4 2025 - Q1 2026)
Early user acquisition experiments in US, European, and other promising markets to identify the highest ROI expansion paths.
2. Pre-Scaling Market Tests (Q4 2025 - Q1 2026)
Early user acquisition experiments in US, European, and other promising markets to identify the highest ROI expansion paths.
2. Pre-Scaling Market Tests (Q4 2025 - Q1 2026)
Early user acquisition experiments in US, European, and other promising markets to identify the highest ROI expansion paths.
AI & Mapping Innovation (Q1-Q2 2026)
Develop our own LLM-powered AI assistant and advanced cartography for hyper-personalized outdoor navigation.
AI & Mapping Innovation (Q1-Q2 2026)
Develop our own LLM-powered AI assistant and advanced cartography for hyper-personalized outdoor navigation.
AI & Mapping Innovation (Q1-Q2 2026)
Develop our own LLM-powered AI assistant and advanced cartography for hyper-personalized outdoor navigation.
Series A & Blitz-Scale Expansion (June 2026)
Target: 50,000 total users across Turkey, Greece, Italy, and Georgia, with proven unit economics, before rapid scaling into additional high-value markets.
Series A & Blitz-Scale Expansion (June 2026)
Target: 50,000 total users across Turkey, Greece, Italy, and Georgia, with proven unit economics, before rapid scaling into additional high-value markets.
Series A & Blitz-Scale Expansion (June 2026)
Target: 50,000 total users across Turkey, Greece, Italy, and Georgia, with proven unit economics, before rapid scaling into additional high-value markets.